As small business owners, we don’t think about website hosting until something bad happens, but we should.?The last headache you need is a crashed or hacked website.   There are three major parts that make a website work: The website name – the “domain” – the online address (www.domainname.com) The hosting company – the “building”…

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STEP 1: Drive visitors to your website through social media “hooks,” promotions and search engine optimization. Your website is your most important marketing tool – your online portal to a world of potential customers. It can polish your image or tarnish it; act as a customer magnet or a customer repellant. If you design your site to be a lead acquisition tool, and not merely an online brochure, you’ll be more likely to succeed.

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Be a Guide to Your Customers – Once upon a time, a company could sink a lot of money into advertising, then sit back and wait. Then the business of marketing changed dramatically. Nowadays it isn’t enough to hope an ad somehow finds its way to your ideal client.Customers are much more savvy and can recognize a sales pitch from a mile off.The best method for convincing them to choose your company is to use content marketing.

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Dip a toe in social media and a #SuccessStory – These days, there are so many social media networks that it can be dizzying to try and keep up. But social media is a crucial part of any successful marketing campaign. Social media networks are an extension of your company’s online presence. They offer another opportunity to find new customers and connect more deeply with the customers you already have.

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This newsletter typically provides you with useful information on marketing that Toot your horn by nashvillescenehelps you grow your business. Today instead, we are tooting our horn with two items we’re very proud of.

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