Be Proactive In most places, the marketplace is returning to a new normal pace. Rather than binge watching and online shopping, customers will once again begin seeking out goods and services. Getting back up to speed from a dead stop is unprecedented. Fortunately though, reminding customers why they do business with you should not prove…

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Give website visitors a better way to communicate with you for improved sales and service During the COVID-19 pandemic we have seen buyer behavior shift dramatically, both for B2B and B2C. Customers who are forced to stay at home are spending tremendous amounts of time online and are in buying mode for products and services…

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Two important, yet distinct types of customers drive your revenue. The key to growth is to maintain a consistent, integrated and automated marketing funnel for each of these two key customer segments: New Customers Existing Customers An integrated marketing approach makes sure that each of these groups receives the right kind of messaging, at the…

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Aside from being a cool number, 2020 brings the opportunity for you to make an impact on your marketing to deliver what your business needs – more leads, customers and sales entering a new decade of success for your enterprise. When you’re marketing in 2020, make sure your marketing is not stuck in 2010. Much…

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What does it mean to be customer-centric? We preach that all of your marketing should be about the customer and the benefits they can get from your business. It’s all about?them?. A dentist office updating their website, may want to write that they have highly trained assistants, the latest equipment, and a comforting office. But,…

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When you’re selling, the?offer?is what you’re presenting to the market to capture attention and move the sales process forward.?Offers are crucial as they address buying objections and allow you to stand apart from the competition. The offer helps answer the WIIFM question –?What’s In It For Me??That question is the crux of the decision process…

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Like most businesses, you have several tools working together. But when was the last time you considered updating, tweaking and refining them? Great marketing requires the use of multiple tools in expert fashion to achieve real results. Using tools like email marketing, social media, direct mail and paid advertising in conjunction with one another is your best…

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Marketing changes for 2019

You can’t succeed in 2019 doing the same things you did in 2018 if you expect change and improvement – especially this year because of disruptions in the marketing industry. 2019 is the year for your pivot. Marketing is an ever-changing industry. In no time at all, tactics become old, algorithms change – customers get…

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You wouldn’t run into your elderly neighbor and start talking about the latest in video game technology, would you? She’s undoubtedly not the target demographic for that kind of a conversation. We see it every day. A company that’s too engulfed in perfecting their message that they’ve completely forgotten who they’re speaking to. Your marketing…

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Marketing today has changed quite a bit. To sell your product or service you probably aren’t going door to door asking if people are interested in what you have to offer. You’re likely not setting up a store and hoping people will just walk in to buy your product. Nor are you putting up a…

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