Search Engine Marketing (Google or Bing Ads) is an easy way to help potential customers find your business. At its most basic level, you are displaying ads for your product or service on a search engine so that qualified prospects see them. The overwhelmingly popular search engine for this is Google with 85% market share.…

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Marketing changes for 2019

You can’t succeed in 2019 doing the same things you did in 2018 if you expect change and improvement – especially this year because of disruptions in the marketing industry. 2019 is the year for your pivot. Marketing is an ever-changing industry. In no time at all, tactics become old, algorithms change – customers get…

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You wouldn’t run into your elderly neighbor and start talking about the latest in video game technology, would you? She’s undoubtedly not the target demographic for that kind of a conversation. We see it every day. A company that’s too engulfed in perfecting their message that they’ve completely forgotten who they’re speaking to. Your marketing…

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