When a new plant starts to grow, it’s important to nurture and support it so it can flourish. The same process applies when turning a prospect into a customer. The ideal tool to do that, is an email nurture program.
What is an email nurture program?
Types of email nurture campaigns
There are different types of nurture campaigns, that serve different purposes. Here are two sample email nurture campaigns?to maximize new sales, exposure and - more importantly - profits.
1 - Prospect Lead Nurturing
2 - Post-Sale / Relationship Nurturing (Upsell and Cross-Sell)
Once you have these two basic nurture campaigns in place, you’ll be able to see increases in new customers, new sales and overall profits.
Additional types of nurture series include:
- Reengagement Nurture Campaigns?- ideal for lapsed customers
- New Customer Onboarding Nurture Campaigns?- perfect to ensure a new customer's experience is positive
- Customer Renewal Nurture Campaigns?- for programs that require a renewal, it's a smart approach to extend the relationship
- Abandoned Cart Reminder Campaigns?- for e-commerce businesses to increase a website's close rate