Solutions for Growth presents Ables & Case: a thriving new law practice looking to build their brand identity and online presence. We present this virtual case study as a tool for new and existing business owners to evaluate (or reevaluate) their marketing approach.
Bill Ables and Anita Case - the marketing journey continues!
Bill Ables was becoming impatient with his vertical mobility at Lee, Singh & Tennant. In his 12 years since law school, 9 of those years were spent working to make partner. With no promotion in sight, Bill turned to his network.
Anita Case is a brilliant mind and a tenacious worker. Starting as a paralegal, she finished her law degree while working full-time. Since then, Anita gathered 5 years of experience at two large New York City firms. With her experience as a paralegal, Anita feels her true experience is underappreciated among those that took more traditional routes.?
This also applies to the vCard that is attached to emails. As well as anywhere one's contact information appears, such as in a LinkedIn profile - are all fields completed and are they consistent?
In the coming weeks, we’ll learn more about brand standards and how to make sure your target audience sees your company as professional and well-managed.