Two important, yet distinct types of customers drive your revenue. The key to growth is to maintain a consistent, integrated and automated marketing funnel for each of these two key customer segments:
- New Customers
- Existing Customers
An integrated marketing approach makes sure that each of these groups receives the right kind of messaging, at the right stage. For example, new customers may find your website via Google Ads and existing customers through a link in your email newsletter - all landing in the same place, by hearing your message in different ways.
Ask yourself these KEY QUESTIONS to determine if you’re taking full advantage of these audiences.
- How do you attract new customers?
- If a customer found your business online, would they have a clear path to converting into a sale?
- Is your website attention grabbing and does it convey your mission clearly?
BOTTOM LINE: New customers view your online presence as a first impression of your business. It is crucial to be current in online marketing best practices.
- What are you doing to stay in front of existing or lapsed customers?
- Do you have a system for collecting valuable marketing information from your customers?
- How can you encourage customers to return to your business?
BOTTOM LINE: It is significantly less costly to retain a customer than it is to obtain a new one. A crucial target audience is those you're already working with.
Behind the Scenes: Solution for Growth ?Team Member Highlight - Tracey Strauss
As we celebrate our 10th anniversary, we're featuring the key people who contribute to our success.
Tracey Strauss, with 8 years at Solutions for Growth and with hundreds of success stories of business growth for many clients, is a very important part of our team.
Tracey is one of our Account Managers and effectively handles a large number of email and event marketing campaigns. In addition, she specializes in BirdEye, a tool to generate online reviews. Tracey enjoys learning about the different industries our clients are in and has developed personal relationships that make the work friendly and fun. She enjoys expressing her creativity with her email designs and templates.
Along with over two decades of direct mail and marketing experience, Tracey definitely brings some fun to our office. She is always trying to lighten up the mood with her crazy hat day and silly emoji’s - she even introduced the team to "National Fun At Work Day!"
In her free time, Tracey enjoys spending time with her husband Craig and daughters Julianne and Lauren. Julianne is a freshman at Syracuse University and Lauren is a high school sophomore - both girls are avid volleyball players. If she's not on the sidelines rooting for her girls, Tracey enjoys gardening, skiing, going for long walks, shopping for a “bargain,” and her latest adventure: bootcamp fitness classes.
Tracey’s favorite place to be is on the beach in Lavallette, New Jersey where she has vacationed with her family every summer for the last 15 years!
Tracey truly enjoys the Solutions for Growth team and its clients and plans to be at Solutions for Growth for a long time!