Search Engine Marketing (Google or Bing Ads) is an easy way to help potential customers find your business. At its most basic level, you are displaying ads for your product or service on a search engine so that qualified prospects see them. The overwhelmingly popular search engine for this is Google with 85% market share.…

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SEO for Westchester Businesses

Three very intimidating letters in digital marketing, SEO looms large over content creators and website developers. A sound SEO strategy can make a big difference in profitability for small businesses. SEO stands for Search Engine Optimization. In layman’s terms, SEO is the process of structuring your website and other online tools to be most easily…

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