On the Go: Making mobile-friendly emails for your customers   As smartphones and tablets become more prevalent in our lives, there are countless new opportunities to check email throughout the day. In line at the coffee shop. Before a movie starts. Yes, even in the bathroom. One recent survey found that 43% of all email…

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The Wild Card: How to make distinctive emails that stand out   The skyrocketing popularity of email marketing has one downside: everybody’s doing it! Although this is a testament to its tried-and-true effectiveness, it also means your email marketing program has to compete against everyone else’s. It can seem difficult to distinguish your emails from…

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